Brand — UnifyApps

The brand

Intelligence that compounds.

Enterprise software should be judged the way we judge a great hotel or a well-made room — by how it makes you feel.

The whole brand system serves one feeling: a deep, intelligent stillness. It's drawn from the desert, the sunset beach, and the jungle. Nature is effortless and immensely complex at once. So is great software.

Other platforms shout. Ours exhales.

BRAND PRINCIPLE 01

Channel nature's intelligence

Organic color and form. Complexity resolving into ease. Texture rather than literal imagery, and never at the cost of legibility.

BRAND PRINCIPLE 02

Consider the meaning of every mark

Clarity with restraint. Space used deliberately. Every element earns its place — no ornament, no clutter, nothing arbitrary.

BRAND PRINCIPLE 03

Embody craftsmanship

Depth, richness, refined execution. Never flat, generic, hurried, or surface-level.

Messaging

The words, in order of length.

Use these as written.Longer versions add detail; they never drop a point.

5 words

Five words

Agentic automation for the enterprise.

Elevator

“What do you do?”

We do the 80/20 of Enterprise AI.Method: Build atomic. Compose big.Value: Up to 10x faster, 10x cheaper & 10x easier to maintain.

Positioning

Agentic Automation for the Enterprise. The Fourth Platform — the CIO's horizontal AI operating system for the enterprise.

55 WORDS

Short description

UnifyApps is the Horizontal AI Operating System for the enterprise — the agentic automation platform that does the 80% of Enterprise AI the models can't, unifying every system into one Enterprise Brain and letting teams assemble agents, apps, and workflows to go from pilot to production up to 10x faster, cheaper, and easier to maintain.

100 words

Standard description

The agentic automation platform for the Enterprise. UnifyApps is the Horizontal AI Operating System — the Fourth Platform. It does the 80% of Enterprise AI that has nothing to do with the model: unifying knowledge, governance, and actionability across every system into one Enterprise Brain (an enterprise context graph), then letting teams assemble reusable workflows, agents, and apps — human and AI — on top. Open and model-agnostic, additive to the existing stack with 1000+ connectors, UnifyApps takes enterprises from pilot to production up to 10x faster, 10x cheaper, and 10x easier to maintain — without rip-and-replace or lock-in to any model, vendor, or roadmap.

Logo

The gold spiral + UnifyApps.

A spiral of dots expanding outward, drawn on the Fibonacci spiral. Growth, interconnection, order emerging from complexity. It unifies by alignment, not force.

Gold — preferred

UnifyAppsLogo-Gold · on Sand Tint 2

SVG PNG

Gold Tint 1 — on dark

UnifyAppsLogo-GoldTint1 · on Forest

SVG PNG

Sand — alternative

UnifyAppsLogo-Sand · on Forest

SVG PNG

White — contrast lockup

UnifyAppsLogo-White · on Forest deep

SVG PNG

Black — mono print

UnifyAppsLogo-Black · on Cream

SVG PNG

Symbol, Gold (only use as background element with 20-40% opacity, but never as replacement for the logo)

UnifyAppsSymbol-Gold · on Sand Tint 2

SVG PNG

Brand asset library (Drive) (opens in a new tab)

The clearance area = X/3 around the assets where X = the height of the symbol.

Clearance

X / 3 on every side

A minimum clearance area must surround our logo assets to ensure clear visibility and prevent visual clutter.

Primary logo

Gold Spiral + UnifyApps

Our gold horizontal logo is the primary logo. Other colors and a vertical stacked logo have been provided to address contrast relative to background colors and size constraints.

Pairing

The symbol should never stand alone

The logo includes both the spiral and UnifyApps. Always include both together.

Color

Sand, Gold, Green.

Three colors from nature, expanded by tints and shades. These and their tints and shades only.

Copy colors

SandFrom the earth (the desert).

Stability, timelessness, vast quiet space. Our canvas and negative space.

Sand Tint 2

HEX: #F7F3ED
RGB: 247, 243, 237
CMYK: 2, 4, 10, 0
PMS: 468 C

Sand Tint 1

HEX: #EDE6D7
RGB: 237, 230, 215
CMYK: 5, 10, 20, 0
PMS: 468 C

PrimarySand

HEX: #E3D8C2
RGB: 227, 216, 194
CMYK: 8, 14, 33, 0
PMS: 468 C

Sand Shade 1

HEX: #C3B9A8
RGB: 195, 185, 168
CMYK: 20, 26, 41, 5
PMS: 4250 C

Sand Shade 2

HEX: #9D9687
RGB: 157, 150, 135
CMYK: 29, 26, 39, 7
PMS: 7536 C

GoldFrom the sun (the sunset beach).

Warmth, energy, life-giving light. Our accent and emphasis. Gold is a light source, not a fill for large areas.

Gold Tint 2

HEX: #C4B58C
RGB: 196, 181, 140
CMYK: 17, 17, 49, 4
PMS: 4525 C

Gold Tint 1

HEX: #A19164
RGB: 161, 145, 100
CMYK: 23, 26, 57, 13
PMS: 7503 C

PrimaryGold

HEX: #847347
RGB: 132, 115, 71
CMYK: 0, 17, 55, 50
PMS: 871 C

Gold Shade 1

HEX: #6A5A32
RGB: 106, 90, 50
CMYK: 29, 38, 79, 49
PMS: 7561 C

Gold Shade 2

HEX: #4C4123
RGB: 76, 65, 35
CMYK: 39, 47, 81, 67
PMS: 448 C

GreenFrom the forest (the jungle).

Regeneration, growth, living intelligence. Our depth — the deep calm ground against which gold and sand luminesce.

Green Tint 2

HEX: #828750
RGB: 130, 135, 80
CMYK: 33, 18, 75, 25
PMS: 5767 C

Green Tint 1

HEX: #4E582D
RGB: 78, 88, 45
CMYK: 49, 22, 85, 58
PMS: 574 C

PrimaryGreen

HEX: #0F2805
RGB: 15, 40, 5
CMYK: 87, 3, 84, 39
PMS: 7733 C

Green Shade 1

HEX: #002000
RGB: 0, 32, 0
CMYK: 95, 6, 67, 57
PMS: 7729 C

Green Shade 2

HEX: #001700
RGB: 0, 23, 0
CMYK: 75, 2, 100, 77
PMS: 2411 C

RGB and HEX for digital. Pantone or CMYK for print. Pair Gold with Green or Sand. Approved pairings: Gold background with Green or Sand text; Gold text on Green or Sand. Any in-palette combination may pair provided contrast is sufficient — avoid low-contrast pairings.

Swatches — RGB

For digital work.

Download

Swatches — CMYK

For print work.

Download

Typeface

Spectral, and only Spectral.

An elegant screen-first serif rooted in French typographic tradition, from Production Type. One family for everything. The total discipline is itself the luxury.

Intelligence that compounds.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Extra LightSpectral 200
LightSpectral 300
RegularSpectral 400
MediumSpectral 500
SemiboldSpectral 600
BoldSpectral 700
Extra BoldSpectral 800

Headlines

Light to Medium, leading 120%

Large size, lighter weight. Commands attention while staying elegant. Give it generous surrounding space.

Body

Calm and highly legible

Limit the number of styles. Let space do the work of emphasis, not weight or color.

Eyebrow

Letter-spaced small caps

Uppercase, 12px, 0.12–0.14em tracking. Opens a section; never carries the message alone.

OTF

Spectral — our hosted copy

SIL Open Font License — free to use, embed, and distribute, including commercially.

Download

Web

Spectral on Google Fonts

The same family, served for web use.

View specimen

Never introduce a sans-serif. If a tool won't render Spectral, fall back to Cambria, then Georgia, then a system serif.

Usage

What keeps the brand intact.

Most brand damage is accidental. These are the specific things that undo it — shown, not just described.

DoGold lockup on calm Sand Tint 2 ground

Don'tThe same lockup over a busy photograph

DoFull clearance at X/3 on every side

Don'tType and a page edge crowding the mark

DoGold Tint 1 lockup on Forest

Don'tThe lockup recolored to an off-palette hue

DoThe full logo — spiral and lettering together

Don'tLettering standing alone without the symbol

DoMark upright and unaltered

Don'tMark tilted, stretched, drop-shadowed, or outlined

DoGold as a thin accent and light source on a cream ground

Don'tGold flooded across a large area as a fill

DoSand / Gold / Green only

Don'tAny purple, anywhere

DoSpectral throughout, at 15px+

Don'tA sans-serif substituted for UI or captions

How we sound

We say	We avoid
Enterprise software, finally at rest.	~~Supercharge your workflow today!!~~
One quiet surface for the whole estate.	~~The all-in-one solution that does it all.~~
Power, presented without the noise.	~~Disrupt. Scale. Dominate.~~
Begin in stillness.	~~Act now — limited time offer.~~

The customer is the hero. We're the calmest, most credible guide on the sideline, never the player taking the field. No exclamation points. No superlatives. A real use case beats an adjective; no adjective where a number will do.

Never, in any asset.

“Rip and replace” — except to deny it; we're additive, and the phrase plants the fear we exist to remove.
Models, clouds, or SaaS framed as competitors — we run on the models, sit above the clouds, connect the SaaS.
Calling any competitor closed, behind, or wrong; confidence reads as credibility, contempt reads as fear.
“AI-powered” as a feature claim — it says nothing in 2026.
“Revolutionary,” “game-changing,” and hype generally.
Code-first as a compliment; we're assembly-first.

Assets

Everything approved, in one place.

If it isn't here, please ask rather than improvise. Email ai-native@unifyapps.com and we'll get back to you with guidance.

Drive folder

Logo files

Every approved logo lockup and symbol.

Drive folder

PDF

Brand Identity Guidelines

The complete visual system.

View PDF

ASE / ACO

Color swatches

RGB for digital, CMYK for print.

RGB CMYK

Typeface

Spectral typeface

SIL Open Font License. Free to use and embed, including commercially.

Download Google Fonts

PHOTOS

Headshots

Headshots from the Unifier team.

View

DIAGRAMS

Architecture Diagram

Diagrams for the Horizontal AI Operating System for the Enterprise. These are also in the Presentation Template.

Overview:SVG|PNG

Detailed:SVG|PNG

SLIDES

Presentation template

The approved presentation master in Google Slides and PowerPoint. Make a copy or download to use.

Google Slides PowerPoint

PDF

1-Page Handout

The approved one-pager, for events, meetings, and leave-behinds.

View PDF

Something missing or out of date? Email ai-native@unifyapps.com

Content

Approved to share.

Pages cleared for external use with prospects, partners, and press. Link to these rather than building your own version — a page that already exists and is on-message beats a new one that isn't.

White paper

White Paper

The long-form argument, on unifyapps.com.

Read

Catalog

Master Agent & App Catalog

The catalog of agents and apps available to assemble.

Open

Blueprints

AI-Native Industry Blueprints

Industry blueprints for going from pilot to production.

Open

Demo

Get a Demo

The approved demo request page. Send prospects here rather than to a personal calendar link.

Open

Press

Talk to us.

Media & press inquiries

press@unifyapps.com

Brand & asset questions

ai-native@unifyapps.com

Partner marketing

Become a partner (opens in a new tab)

Reference card

Company name: UnifyApps — one word, capital U, capital A. Never “Unify Apps.”
Category: Agentic automation for the enterprise · the Fourth Platform
Founded: 2023
Offices: unifyapps.com/about-us (opens in a new tab)
Website: unifyapps.com (opens in a new tab)
LinkedIn: linkedin.com/company/unifyapps (opens in a new tab)

Boilerplate

The agentic automation platform for the Enterprise. UnifyApps is the Horizontal AI Operating System — the Fourth Platform. It does the 80% of Enterprise AI that has nothing to do with the model: unifying knowledge, governance, and actionability across every system into one Enterprise Brain (an enterprise context graph), then letting teams assemble reusable workflows, agents, and apps — human and AI — on top. Open and model-agnostic, additive to the existing stack with 1000+ connectors, UnifyApps takes enterprises from pilot to production up to 10x faster, 10x cheaper, and 10x easier to maintain — without rip-and-replace or lock-in to any model, vendor, or roadmap.

Customer names and results require written sign-off from the customer and the account team before external use. If you need a reference, contact us rather than citing one from another asset.